For Beverage Brands
Stay top-of-mind
where drinks are consumed
Branded coasters built for beverage brands
to stay visible during real social moments.
- Designed to complement outdoor and campaign media.
- Only 2 Slots available this month
Beverage decisions don’t start at the shelf
Think about the last time someone tried a new drink.
It didn’t start at a billboard.
It didn’t start at the shelf.
It started sitting at a table.
With friends.
With a drink already in hand.
They noticed a name.
A logo.
A brand they’d seen before.
Sometimes the drink was available.
Sometimes it wasn’t.
Either way, the brand lodged itself in memory.
That’s how beverage preferences are formed.
table-level brand presence
Made2Move places your beverage brand directly on tables in bars and restaurants.
Each coaster creates
- repeated exposure during a single session
- long dwell time
- familiarity in relaxed, social environments
No interruption. Just presence.
Built for familiarity.
Supports trial when available.
Your product doesn’t need to be stocked at every venue to benefit from coaster placement.
coaster ads work in 2 ways
When the product is not stocked
- Builds brand recognition
- Creates memory before purchase
- Supports future choice elsewhere
When the product is stocked (launches, promos)
- Reinforces awareness
- Supports trial
- Keeps the brand top of mind at the table
Same system.
Different timing.
- 20-40 minute average dwell time
- Multiple brand views per drink
- Seen during ordering and social moments
People don’t choose what they don’t recognise.
why coaster ads work
for beverage brands
Closing the gap
between awareness and choice
Billboards capture attention in specific places.
Coasters reinforce memory where people slow down.
Together they:
- strengthen brand recall
- extend campaign impact
- support launches when stocked
- maintain presence between campaigns
Verified venue presence
We confirm:
- Venue placement
- table presence
- Ongoing visibility
Founding brand rates
Coaster campaigns are priced based on:
- Number of venues
- Duration
- Level of presence
Venue pilots start from R6,000 for 4 weeks.
- Designed for testing, launches, contest or ongoing visibility
Only 2 slots availiable this month
Common questions
How many coasters per venue?
50-100 high-quality coasters depending on venue size. We refresh regularly to maintain consistent stock.
What types of venues do you work with?
Bars, restaurants, cafés, lounges, and social venues where beverages are consumed. We focus on quality placements in your target areas—not just any venue.
How fast can we launch?
Within 14-21 days.
Do we need to activate the tap feature?
No. You only activate it if you’re running a specific campaign (contest, launch, promotion). Pure brand familiarity and reach works perfectly without it.
How does this work with our existing campaigns?
Made2Move complements your big campaigns—it doesn’t replace them. Launch with billboards or digital, then layer in coasters to maintain familiarity between those bursts. Think of it as the always-on layer.
Can we combine this with bike ads?
Yes, and we recommend it. Bikes build urban familiarity, reach and recall as people move through their day. Coasters build familiarity and recall during drinking occasions. Together, they create a comprehensive presence across multiple touchpoints.
